Become a Sweet & True Professional
Made For The Treatment Room
Award-winning sugaring paste, backbar +
aftercare made exclusively for beauty professionals.
True ingredients, sweet results
Smooth is skin deep
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Made for estheticians by estheticians
Build a sustainable, luxe practice
Created by esthetician, cosmetics formulator and entrepreneur Tami Blake, Sweet & True Sugaring Co. is revolutionizing the world of sugaring and waxing. Our botanical, eco-conscious formulations and accredited sugaring certificate program are available exclusively to professionals.
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Treatment room musts
Backbar
Stock up on award-winning pastes and essential tools
Starter Kits
Everything you need to launch like a pro
Homecare
A botanical salon experience they’ll take home
Free + True Skincare
California-grown botanicals to thrill their senses
Take a peek at our press
Love from Sugaristas and Waxers
‘The BEST sugar I have ever used. Truly. Even my clients are commenting on how much nicer it feels going on. Definitely a game changer”
- @femmefatale.beautyco
“Absolutely love your products! I have tried out many different products, but only have had amazing results with your brand.”
-Gracie
“Just got my ‘Snatched’ products in and had 3 Vajacials this week. My clients are in love with this new product! Amazing!”
-@sugaringmepretty
“…I think your company is the best sugaring company ever to be made. I am in love with almost everything you ever make. I wish I could buy gallons of Amore Body Oil…”
-Angela Marie
“I was really impressed with the results and ease of use of the Pro Paste on a few of my most difficult client hair types for Brazilians. I even did one male client I do every couple months and he noticed a difference. I have always been fearful of switching again as I have tried a couple other brands that just were not very good.”