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Sweet & True Sugaring Co.

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Sweet & True professional sugaring paste lineup Sweet & True professional sugaring

THE ART OF PROFESSIONAL SUGARING

Sugaring is
our craft.

Sugar. Lemon. Water. Simple ingredients. Years of getting them just right.

True ingredients, sweet results

Smooth is skin deep

Become a Sweet & True Professional

Made For The Treatment Room

Award-winning sugaring paste, backbar +
aftercare made exclusively for beauty professionals.

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Made for estheticians by estheticians

Build a sustainable, luxe practice

Created by esthetician, cosmetics formulator and entrepreneur Tami Blake, Sweet & True Sugaring Co. is revolutionizing the world of sugaring and waxing. Our botanical, eco-conscious formulations and accredited sugaring certificate program are available exclusively to professionals.

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Love from Sugaristas and Waxers

‘The BEST sugar I have ever used. Truly. Even my clients are commenting on how much nicer it feels going on. Definitely a game changer”

- @femmefatale.beautyco

 “Absolutely love your products! I have tried out many different products, but only have had amazing results with your brand.”

-Gracie

“Just got my ‘Snatched’ products in and had 3 Vajacials this week. My clients are in love with this new product! Amazing!”

-@sugaringmepretty

“…I think your company is the best sugaring company ever to be made. I am in love with almost everything you ever make. I wish I could buy gallons of Amore Body Oil…”

-Angela Marie

“I was really impressed with the results and ease of use of the Pro Paste on a few of my most difficult client hair types for Brazilians. I even did one male client I do every couple months and he noticed a difference. I have always been fearful of switching again as I have tried a couple other brands that just were not very good.”

Professional Sweet & True sugaring education

THE TECHNIQUE

Great sugar helps.
Great technique
matters more.

Sweet & True was built around both. Professional paste and the education to help you understand how to use it with confidence.

ONLINE

Complete Sugaring Certification

Foundational and advanced sugaring education designed to build technique, confidence and a stronger understanding of the craft.

EXPLORE ONLINE EDUCATION

IN PERSON

Hands-On Sugaring Education

Learn the craft in person through hands-on training offered in locations across the country.

FIND IN-PERSON TRAINING

SPECIALTY

Brow Sugaring Course

Focused education built around control, precision and shaping with sugar.

EXPLORE BROW EDUCATION

KEEP LEARNING

Live Education + Webinars

Continue sharpening your technique through live classes, educator support and ongoing professional education.

EXPLORE MORE EDUCATION