Which sugar paste should I choose?
Your ideal paste depends on your technique, treatment area and room temperature. Our six consistencies let you choose the balance of glide and control that works best for you.
Shop sugaring paste
Our Story
Made for estheticians by estheticians
Who We Are
Some secrets are too sweet to keep to ourselves.
In 2013, Sweet & True Sugaring Co. founder and certified cosmetics formulator Tami Blake introduced sugaring services at her Walnut Creek, CA spa using our signature formula that she fine-tuned over the years from a family recipe. Within months, 90% of her clientele had converted to sugaring—and they became fiercely loyal to our all-natural, professional grade formula for its gentle hair removal and smoother, longer-lasting finish.
We knew then we were on the verge of elevating the hair removal industry, not just for our clients, but for eco-conscious estheticians and practices who shared our passion for
green beauty.
Building a thriving business in a sustainable, earth-friendly fashion was just the beginning.
Sharing our award-winning formulations, techniques, and resources so other sugaring and waxing professionals could grow with us? That was a game changer.
A True Difference
Our products keep your clientele happy,
again and again.
That’s because clients want an alternative to aggressive hair removal techniques, irritated skin, and chemical-filled products. We stay true to our values so customers stay true to you, becoming lifelong fans.
We Recommend Starting With
Pro Plus - Sugaring Paste (35oz.)
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Soft Plus - Sugaring Paste (35oz.)
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Pro - Sugaring Paste (35oz.)
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Medium - Sugaring Paste (35oz.)
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Soft - Sugaring Paste (35oz.)
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Hard - Sugaring Paste (35oz.)
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Sugar Wax - Sugar Paste (35oz.)
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Sugaring Spatula for Face - Stainless Steel
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Sugar Wax Starter Kit
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Student Starter Kit
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Economy Sugaring Starter Kit
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Professional Sugaring Starter Kit
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Professional Sugaring Starter Kit - Double Warmer
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Deluxe Sugaring Starter Kit
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Pre + Post Bundle
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Pre + Post Refill Bag Bundle
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We’re constantly raising the standard in our formulations and techniques by:
Creating the first nationally-recognized and accredited Sugaring Certificate program.
Education is key, so we provide in-person courses, webinars, and summits for professionals who want to elevate their practices.
Adapting updated greener packaging.
We use refill pouches made from 100% recycled plastic, recyclable aluminum “forever” bottles, and more, to seamlessly align with our clean, botanical formulations.
Practicing in more diverse and inclusive ways.
We test our award-winning formulations on various skin types, ethnicities, and ages.
